Swiss Travel Agents ‘Explore Malta’

MTA recently organized the 9th “Explore Malta” trip for Swiss Travel Agents – a familiarisation trip with a difference, as it was a fun way of discovering Malta. This year’s event was focused mainly on Gozo and was supported by Hotel Kempinski, Air Malta and Schweizer Touristik - the Swiss Travel Magazine.

A group of ten agents who had never been to the islands, had the opportunity to discover the natural beauty of Gozo through a jeep treasure hunt that started from San Lawrence and saw the group going to the Azure Window in Dwejra, Salt Pans, Ramla l-Hamra, Nadur, Xewkija and it ended in Victoria. During the three day trip, the group also visited various cultural and historical sites and were able to admire the island’s heritage. Gastronomy also played an important part in the program and the local dishes and delicacies were highly appreciated.

During their free time, the agents could spoil themselves at the Kempinski’s Ayurveda Centre. The visit came to an end with a walkaround in Mdina and a visit to the Blue Grotto. This event has become a fixed activity in the Swiss travel industry calendar. In recent years, the event has been instrumental to encourage participants to not only sell Malta more aggressively through the programmes of tour operators, but to even launch new programmes to Malta. The next “Explore Malta” event is already scheduled for April with the participation of 20 agents from the French speaking regions of Switzerland.