Promotion at the 4 star Millennium Copthorne Hotel
The Millenium Copthorne Hotel sits right next to the Sheffield United Football Ground. In order to boost membership to the gym, the organisers are oferring a holiday to Malta courtesy of MTA with resultant exposure for the Malta brand.
The Hotel has delivered the branding visitmalta.com on large boards as you enter the gym, in pop up banners in fitness passports registration cards and also in a small set up with sand and booklets on Malta within the gym itself. Member of the gym will then have to complete a serious of tasks in order to be eligible to be in the draw.
The gym has only been open six weeks with over 300 members with over 100 already completing the first card and in with the chance of the draw which will take place in April.
The sports news report from the Sunday Times (UK) of 8th February regarding Sheffield United’s unfortunate loss at the derby game against Sheffield Wednesday
With an all time high attendance of 30,000 at Bramall Lane, everybody could see the visitmalta.com branding in the home ground. One can also see the new Sheffield United signing from Norwich, Lupoli, as he scored the equaliser in the visitmalta shirt. So, the branding is not just confined to Sheffield but also all over the UK, especially in the sport pages even those of good quality, such as newspapers like the Times.
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