The Swarovski Autumn 2007 collection launched in Malta

Malta was the venue for the launch of the Swarovski Autumn 2007 jewellery and accessories collection.

Catwalk A product launch worthy of a top international brand

Swarovski invited 100 European journalists to Malta for this event which was held at the Mediterranean Conference Centre and at the Casino Maltese in Valletta as well as the Westin Dragonara Resort. Members of the Executive Board of the Austria based Swarovski family were in Malta for this very high profile event which used the Mystery of the Knights as a basic theme during the event.

The French Events Conference and Incentive Company Shortcut were responsible for the setup while the local DMC was A+DMC. A fashion show with over 20 models was the highlight of the event. Members of the Swarovski family, the journalists and the French PCO were full of praise for the quality of services received in Malta. MTA through its representative Dominic Micallef followed this event very closely from the very beginning and accompanied the Swarovski and Shortcut representatives during their first visit to Malta. MTA presented each of the journalists and distinguished guests with a book about Malta.

The international press present for the Swarovski Autumn 2007 Collection launch in Malta included amongst others  representatives of :

France :

Le Monde, Marie France, Marie Claire

Germany:

Elle, Vogue

Greece:

Madame Figaro

Holland:

Avant Garde

Italy:

Amica, Vanity Fair

Russia:

Taburet, Izvestiga

Spain:

Elle Deco, Glamour

United Kingdom:

In Style, Dail Mail