The MTA’s Marketing function re-engineered
The Marketing function of the Malta Tourism Authority has been re-engineered to provide the Authority with a modern set of marketing tools for the more effective promotion of Malta in the international market-place.
As a result, the Marketing team at MTA now comprises two distinct divisions working in tandem, a Head Office based Marketing Support and Development Division and an overseas based International Division. The International Division is responsible for the running of the MTA’s overseas network of offices and representatives and the execution of the organisation’s marketing plans for the different markets and segments.
The Marketing Support and Development Division works closely with International Marketing to develop, execute, evaluate and constantly develop the Organisation’s Marketing Plan for Enhancing and Increasing the Quality and Value of Tourism to the Maltese Islands.
To achieve this, Marketing Support and Development will function through the integration of five areas of specialization, namely:
Tourism Market Research,
Tourism Segmentation,
Marketing Services,
E-Tourism Development,
Gozo Unit
Through the integration of these functions, Marketing Support and Development will be able to work with International Marketing, so as to ensure a maximized use of the marketing resources available to the MTA with the objective that tourism to Malta, once again starts to feature acceptable growth rates in line with regional and global trends.
As of the first of January 2007, the comprehensive list of the Malta Tourism Authority’s overseas representation is as follows:
MALTA TOURISM AUTHORITY
LIST OF OVERSEAS REPRESENTATIVES
ITALY
Adam Integrated Communications
C.so Marconi
33 - 10125
Torino-
- contact
- Ms. Vittoria Chiappero, Managing Director
- tel
- 0039 011 668 7550
- fax
- 0039 011 668 0785
- vittoria@adam.it
- contact
- Ms. Laura Marchesi, Director - Accounts
- tel
- 0039 011 668 7550 0039 011 668 0785
- fax
- laura@adam.it
- contact
- Mr. Matteo Prato, Marketing Manager
- tel
- 0039 011 668 7550
- fax
- 0039 011 668 0785
- matteo.p@adam.it
- contact
- Ms. Annalisa Costantino, PR Account Manager
- tel
- 0039 011 668 7550
- fax
- 0039 011 668 0785
- annalisa@adam.it
-
GERMANY
Fremdenverkehrsamt Malta
D-60313 Frankfurt am Main
Schillerstrasse 30-40
-
- contact
- Mr. Joseph Galea, International Marketing Director
- tel
- 0049 69 285 890
- fax
- 0049 69 285 479
- joseph.galea@visitmalta.com
- contact
- Ms. Anke Blecher, Marketing Manager
- tel
- 0049 69 21658798
- fax
- 0049 69 285 479
- anke.blecher@visitmalta.com
- contact
- Ms. Petra Stadler, Marketing Co-ordinator
- tel
- 0049 69 28 11 31
- fax
- 0049 69 285 479
- petra.stadler@urlaubmalta.com
- contact
- Uta Nübl, Marketing Co-ordinator - MICE
- tel
- 0044 69 21 65 88 11
- fax
- 0049 69 285 479
- uta.nubl@urlaubmalta.com
-
UNITED KINGDOM
Malta Tourist Office,
Unit C, Park House,
14 Northfields,
London,
SW18 1DD
U.K.-
- contact
- Mr. Chris Fenech, Director
- tel
- 0044 208 877 6991
- fax
- 0044 208 874 9416
- chris.fenech@visitmalta.com
- tel
- 0044 208 877 6994
- fax
- 0044 208 874 9416
- jane.dawkins@visitmalta.com
- contact
- Ms. Marianne Barthet Brown, Marketing Co-ordinator - MICE
- tel
- 0044 208 877 6993
- fax
- 0044 208 874 9416
- marieanne.barthetbrown@visitmalta.com
-
RUSSIA
P.O. Box 75
55 Mikluho-Maklaya Street
Moscow 117279
Russia-
- contact
- Mr. Anthony Caruana, MTA Representative
- tel
- 007 495 2231506
- fax
- 007 495 2231506
- info@malta.ru
-
FRANCE
Office du Tourisme de Malte
c/o Air Malta
3 rue Scribe
75009 Paris
France-
- contact
- Mr. Thierry Durand, MTA Representative
- thierry.durand@visitemalte.com
-
BENELUX
Bld. Auguste Reyerslaan 165/3
1030 Brussels
Belgium-
- contact
- Ms. Marianne Hoogeveen, MTA Representative
- tel
- 0032 478 572 173
- marianne.hoogeveen@visitmalta.com
-
SWEDEN
Malta Tourism Authority
103 64 Stockholm
Box 3245
Sweden-
- contact
- Ms. Patricia O'Connell, MTA Representative
- tel
- 0046 (08) 411 2490
- fax
- 0046 (08) 411 2490
- patricia.oconnell@visitmalta.com
-
SPAIN
OVER MCW
C/ Zurbano
26 bis 1º
28010 Madrid-
- contact
- Ms. Luz Sanchez Camara
- tel
- 0034 91 319 23 41
- fax
- 0034 91 319 83 59
- luzsanchez@over-marketing.com
- contact
- Monika Diez Gansert
- tel
- 0034 91 319 23 41
- fax
- 0034 91 319 83 59
- mdiez@over-marketing.com
- contact
- Ms. Maria de Pereda
- tel
- 0034 913192341
- fax
- 0034 913198359
- mdepereda@over-marketing.com
-
AUSTRIA
Fremdenverkehrsamt Malta Opernring
1/R/7/745
A-1010 Vienna-
- contact
- Ms. Corinna Ziegler, Marketing Manager
- tel
- 0043 1 585 3770
- fax
- 0043 1 585 3771
- corinna.ziegler@urlaubmalta.com
-
JAPAN
Step by Step International Inc
Room 816
Shimbashi Ekimae Bldg. No1
2-20-15 Shimbashi
Minato-ku
Tokyo 105-0004
Japan-
- contact
- Mr. Shingo Endo, Sales Manager
- tel
- 0081 3 3569 0727
- fax
- 0081 3 3571 0515
- e.shingo@mtajapan.com
- contact
- Mr. Michio Endo, Representative
- m.endo@mtajapan.com (Office)
-
POLAND
Malta Tourist Office
Kasprowicza 57
PL - 01-836 Warsaw
-
- contact
- Mr. Andrzej Puchacz, MTA Representative
- tel
- 0044 228 359 915
- fax
- 0044 228 349 455
- poland@urlaubmalta.com
-
HUNGARY
Malta Tourist Office
Csalogany u. 6 - 10. IV/172
H - 1015 Budapest-
- contact
- Ms. Edina Hangya, MTA Representative
- tel
- 0036 1 225 8815
- fax
- 0036 1 225 0581
- hungary@urlaubmalta.com
-
CZECH REPUBLIC
Malta Tourist Office
Mala Stuparkska 7
CZ - 110 000 Praha 1-
- contact
- Mr. Ernest Flamini, MTA Representative
- tel
- 00420 224 815 372
- fax
- 00420 224 815 379
- czech@urlaubmalta.com
-
MALTA TOURISM AUTHORITY
LIST OF PUBLIC RELATIONS AGENCIES
IRELAND
Plunkett Communications
16 Morehampton Road
Dublin 4-
- contact
- Ms. Sharon Plunkett,
- tel
- 00353 1 678 1460
- fax
- 00353 1 668 7902
- sharon@plunkettcommunications.com
-
UNITED KINGDOM
Representation Plus
Representation House
11 Blades Court
121 Deodar Road
London SW15 2NU
UK-
- contact
- Ms. Alison Cryer, Managing Director
- tel
- 0044 208 877 4508
- fax
- 0044 208 874 4219
- alison@representationplus.co.uk
-
GERMANY
Stefanie Schroder Public Relations
Pflanzerweg 18A
D-65396 Walluf
Germany-
- contact
- Ms. Stephanie Schröder, Managing Director
- tel
- 0049 6123 702 9955
- fax
- 0049 6123 702 9956
- stefanie@schroeder-pr.com
-
NETHERLANDS
TMC - Travel Marketing Company
Leliegracht 20
1015 DG Amsterdam
Netherlands-
- contact
- Ms. Susan van Egmond,
- tel
- 0031 20 670 5211
- fax
- 0031 20 670 5357
- susan@travelmc.com
-
This issue is available at: 0703.