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March 2007issue #001
Looking up -

The MTA’s Marketing function re-engineered

The Marketing function of the Malta Tourism Authority has been re-engineered to provide the Authority with a modern set of marketing tools for the more effective promotion of Malta in the international market-place.

As a result, the Marketing team at MTA now comprises two distinct divisions working in tandem, a Head Office based Marketing Support and Development Division and an overseas based International Division. The International Division is responsible for the running of the MTA’s overseas network of offices and representatives and the execution of the organisation’s marketing plans for the different markets and segments.

The Marketing Support and Development Division works closely with International Marketing to develop, execute, evaluate and constantly develop the Organisation’s Marketing Plan for Enhancing and Increasing the Quality and Value of Tourism to the Maltese Islands.

To achieve this, Marketing Support and Development will function through the integration of five areas of specialization, namely:

  • Tourism Market Research,

  • Tourism Segmentation,

  • Marketing Services,

  • E-Tourism Development,

  • Gozo Unit

Through the integration of these functions, Marketing Support and Development will be able to work with International Marketing, so as to ensure a maximized use of the marketing resources available to the MTA with the objective that tourism to Malta, once again starts to feature acceptable growth rates in line with regional and global trends.

As of the first of January 2007, the comprehensive list of the Malta Tourism Authority’s overseas representation is as follows:

MALTA TOURISM AUTHORITY
LIST OF OVERSEAS REPRESENTATIVES

  • ITALY

    Adam Integrated Communications
    C.so Marconi
    33 - 10125
    Torino

    • contact
      Ms. Vittoria Chiappero, Managing Director
      tel
      0039 011 668 7550
      fax
      0039 011 668 0785
      email
      vittoria@adam.it
      contact
      Ms. Laura Marchesi, Director - Accounts
      tel
      0039 011 668 7550 0039 011 668 0785
      fax
      laura@adam.it
      contact
      Mr. Matteo Prato, Marketing Manager
      tel
      0039 011 668 7550
      fax
      0039 011 668 0785
      email
      matteo.p@adam.it
      contact
      Ms. Annalisa Costantino, PR Account Manager
      tel
      0039 011 668 7550
      fax
      0039 011 668 0785
      email
      annalisa@adam.it
  • GERMANY

    Fremdenverkehrsamt Malta
    D-60313 Frankfurt am Main
    Schillerstrasse 30-40

    • contact
      Mr. Joseph Galea, International Marketing Director
      tel
      0049 69 285 890
      fax
      0049 69 285 479
      email
      joseph.galea@visitmalta.com
      contact
      Ms. Anke Blecher, Marketing Manager
      tel
      0049 69 21658798
      fax
      0049 69 285 479
      email
      anke.blecher@visitmalta.com
      contact
      Ms. Petra Stadler, Marketing Co-ordinator
      tel
      0049 69 28 11 31
      fax
      0049 69 285 479
      email
      petra.stadler@urlaubmalta.com
      contact
      Uta Nübl, Marketing Co-ordinator - MICE
      tel
      0044 69 21 65 88 11
      fax
      0049 69 285 479
      email
      uta.nubl@urlaubmalta.com
  • UNITED KINGDOM

    Malta Tourist Office,
    Unit C, Park House,
    14 Northfields,
    London,
    SW18 1DD
    U.K.

    • contact
      Mr. Chris Fenech, Director
      tel
      0044 208 877 6991
      fax
      0044 208 874 9416
      email
      chris.fenech@visitmalta.com
      tel
      0044 208 877 6994
      fax
      0044 208 874 9416
      email
      jane.dawkins@visitmalta.com
      contact
      Ms. Marianne Barthet Brown, Marketing Co-ordinator - MICE
      tel
      0044 208 877 6993
      fax
      0044 208 874 9416
      email
      marieanne.barthetbrown@visitmalta.com
  • RUSSIA

    P.O. Box 75
    55 Mikluho-Maklaya Street
    Moscow 117279
    Russia

    • contact
      Mr. Anthony Caruana, MTA Representative
      tel
      007 495 2231506
      fax
      007 495 2231506
      email
      info@malta.ru
  • FRANCE

    Office du Tourisme de Malte
    c/o Air Malta
    3 rue Scribe
    75009 Paris
    France

    • contact
      Mr. Thierry Durand, MTA Representative
      email
      thierry.durand@visitemalte.com
  • BENELUX

    Bld. Auguste Reyerslaan 165/3
    1030 Brussels
    Belgium

    • contact
      Ms. Marianne Hoogeveen, MTA Representative
      tel
      0032 478 572 173
      email
      marianne.hoogeveen@visitmalta.com
  • SWEDEN

    Malta Tourism Authority
    103 64 Stockholm
    Box 3245
    Sweden

    • contact
      Ms. Patricia O'Connell, MTA Representative
      tel
      0046 (08) 411 2490
      fax
      0046 (08) 411 2490
      email
      patricia.oconnell@visitmalta.com
  • SPAIN

    OVER MCW
    C/ Zurbano
    26 bis 1º
    28010 Madrid

    • contact
      Ms. Luz Sanchez Camara
      tel
      0034 91 319 23 41
      fax
      0034 91 319 83 59
      email
      luzsanchez@over-marketing.com
      contact
      Monika Diez Gansert
      tel
      0034 91 319 23 41
      fax
      0034 91 319 83 59
      email
      mdiez@over-marketing.com
      contact
      Ms. Maria de Pereda
      tel
      0034 913192341
      fax
      0034 913198359
      email
      mdepereda@over-marketing.com
  • AUSTRIA

    Fremdenverkehrsamt Malta Opernring
    1/R/7/745
    A-1010 Vienna

    • contact
      Ms. Corinna Ziegler, Marketing Manager
      tel
      0043 1 585 3770 
      fax
      0043 1 585 3771
      email
      corinna.ziegler@urlaubmalta.com
  • JAPAN

    Step by Step International Inc
    Room 816
    Shimbashi Ekimae Bldg. No1
    2-20-15 Shimbashi
    Minato-ku
    Tokyo 105-0004
    Japan

    • contact
      Mr. Shingo Endo, Sales Manager
      tel
      0081 3 3569 0727
      fax
      0081 3 3571 0515
      email
      e.shingo@mtajapan.com
      contact
      Mr. Michio Endo, Representative
      email
      m.endo@mtajapan.com (Office)
  • POLAND

    Malta Tourist Office
    Kasprowicza 57
    PL - 01-836 Warsaw

    • contact
      Mr. Andrzej Puchacz, MTA Representative
      tel
      0044 228 359 915
      fax
      0044 228 349 455
      email
      poland@urlaubmalta.com
  • HUNGARY

    Malta Tourist Office
    Csalogany u. 6 - 10. IV/172
    H - 1015 Budapest

    • contact
      Ms. Edina Hangya, MTA Representative
      tel
      0036 1 225 8815
      fax
      0036 1 225 0581
      email
      hungary@urlaubmalta.com
  • CZECH REPUBLIC

    Malta Tourist Office
    Mala Stuparkska 7
    CZ - 110 000 Praha 1

    • contact
      Mr. Ernest Flamini, MTA Representative
      tel
      00420 224 815 372
      fax
      00420 224 815 379
      email
      czech@urlaubmalta.com

MALTA TOURISM AUTHORITY
LIST OF PUBLIC RELATIONS AGENCIES

  • IRELAND

    Plunkett Communications
    16 Morehampton Road
    Dublin 4

    • contact
      Ms. Sharon Plunkett,
      tel
      00353 1 678 1460
      fax
      00353 1 668 7902
      email
      sharon@plunkettcommunications.com
  • UNITED KINGDOM

    Representation Plus
    Representation House
    11 Blades Court
    121 Deodar Road
    London SW15 2NU
    UK

    • contact
      Ms. Alison Cryer, Managing Director
      tel
      0044 208 877 4508
      fax
      0044 208 874 4219
      email
      alison@representationplus.co.uk
  • GERMANY

    Stefanie Schroder Public Relations
    Pflanzerweg 18A
    D-65396 Walluf
    Germany

    • contact
      Ms. Stephanie Schröder, Managing Director
      tel
      0049 6123 702 9955
      fax
      0049 6123 702 9956
      email
      stefanie@schroeder-pr.com
  • NETHERLANDS

    TMC - Travel Marketing Company
    Leliegracht 20
    1015 DG Amsterdam
    Netherlands

    • contact
      Ms. Susan van Egmond,
      tel
      0031 20 670 5211
      fax
      0031 20 670 5357
      email
      susan@travelmc.com

This issue is available at: 0703.


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